Cases

Senior CRM marketing manager

Marketing&design
Client Description

Online service for posting ads related to goods, real estate, job vacancies, resumes, and services from individuals and companies, ranking first in the world among classified ad sites in the e-commerce sector.
Task

The company was expanding its marketing teams and restructuring product verticals, leading to the opening of several marketing positions. Due to the volume and tight deadlines, they turned to us for assistance.
Key requirements

  • Knowledge of SQL
  • Experience with major communication channels (app push, email, messenger, chat-bot, notification center)
  • Analytical skills and experience working with key metrics
  • More than 3 years of experience in CRM
Process

We began by conducting an in-depth briefing with the client to clarify the necessary skills and competencies required for the role. With this understanding, we developed a search map targeting companies engaged in similar activities that aligned with the company’s verticals. Our team diligently worked through our internal candidate database, revisiting previously closed positions and leveraging this data to create a predictive funnel. This funnel helped us estimate position closure timelines and identify the necessary actions to achieve quality results. To expand the candidate pipeline, we conducted daily searches across key platforms such as Linked In, our internal database and others. Additionally, we maintained ongoing communication with the most promising specialists, even those who were not actively seeking a new position, resulting in a substantial pool of recommendations.
Result

A relevant candidate was found who was not actively job searching but agreed to discuss the opportunity. After discussions with us and later with the company, the candidate decided to accept the offer, motivated primarily by the challenges and scale of the project ahead

Vacancy closing period: 24 days
Conversion from candidates to accepted offer: 30%
Candidates found and screened: 44