Marketing communication manager
Our client is a Russian online platform for listing goods, real estate, job vacancies, resumes, and services offered by individuals and companies.
Our client is a Russian online platform for listing goods, real estate, job vacancies, resumes, and services offered by individuals and companies.
Task
Finding a candidate for this position presented a significant challenge due to several factors. The role required a high level of expertise and diverse experience, which considerably narrowed the pool of potential candidates. The limited market capacity intensified this challenge, as there were not enough specialists with the required competencies in B2C/C2C marketing, as well as in Product and Performance marketing.
Finding a candidate for this position presented a significant challenge due to several factors. The role required a high level of expertise and diverse experience, which considerably narrowed the pool of potential candidates. The limited market capacity intensified this challenge, as there were not enough specialists with the required competencies in B2C/C2C marketing, as well as in Product and Performance marketing.
Key requirements
- Ability to develop and execute product marketing strategies, as well as optimize Performance marketing metrics. Experience in CRM marketing, including creating and managing trigger communications.
- In-depth knowledge and hands-on experience in B2C and C2C marketing, with a focus on customer acquisition and retention.
- More than 5 years of successful marketing experience with a deep understanding of industry strategies and practices.
Process
The primary focus was on a targeted search across companies where potential candidates could have the necessary skills and experience. We conducted a thorough market analysis and identified key companies with specialists matching the desired profile.
An essential part of our strategy was actively engaging both warm and cold sources on a regular basis. We closely monitored market updates, maintained constant contact with potential candidates, and established ongoing communication. Our team built strong networking relationships with candidates, responding promptly to any changes in their status or interest. This proactive approach allowed us to stay ahead and attract the right specialist from the market in a timely manner.
The primary focus was on a targeted search across companies where potential candidates could have the necessary skills and experience. We conducted a thorough market analysis and identified key companies with specialists matching the desired profile.
An essential part of our strategy was actively engaging both warm and cold sources on a regular basis. We closely monitored market updates, maintained constant contact with potential candidates, and established ongoing communication. Our team built strong networking relationships with candidates, responding promptly to any changes in their status or interest. This proactive approach allowed us to stay ahead and attract the right specialist from the market in a timely manner.
Result
Thanks to the coordinated and focused efforts of our project team, we successfully strengthened the client's team with a highly qualified specialist who was not actively searching for new opportunities at the time of our initial contact.
The negotiation process consisted of several stages, where we carefully considered the candidate’s interests and expectations, while emphasizing the values and strengths of our client’s company. As a result of our work, the candidate made the decision to join our client’s team with enthusiasm, making a significant contribution to the company's growth.
Thanks to the coordinated and focused efforts of our project team, we successfully strengthened the client's team with a highly qualified specialist who was not actively searching for new opportunities at the time of our initial contact.
The negotiation process consisted of several stages, where we carefully considered the candidate’s interests and expectations, while emphasizing the values and strengths of our client’s company. As a result of our work, the candidate made the decision to join our client’s team with enthusiasm, making a significant contribution to the company's growth.
Vacancy closing period: 39 days
Conversion from candidates to accepted offer: 10%
Candidates found and screened: 44