Client Description
Our client is a leading online platform for classified ads — offering listings for goods, real estate, job vacancies, resumes, and services provided by individuals and companies.
Task
Finding the right candidate for this position presented a significant challenge due to several factors. The role required a rare combination of high-level marketing expertise and cross-functional experience, which drastically narrowed the talent pool. Additionally, the market capacity was limited — especially in terms of specialists with a strong background in B2C/C2C marketing as well as Product and Performance marketing.
Our client is a leading online platform for classified ads — offering listings for goods, real estate, job vacancies, resumes, and services provided by individuals and companies.
Task
Finding the right candidate for this position presented a significant challenge due to several factors. The role required a rare combination of high-level marketing expertise and cross-functional experience, which drastically narrowed the talent pool. Additionally, the market capacity was limited — especially in terms of specialists with a strong background in B2C/C2C marketing as well as Product and Performance marketing.
Key Requirements:
- 5+ years of proven success in marketing, with deep understanding of industry strategies and practices
- Advanced knowledge and hands-on experience in B2C and C2C marketing, with a strong focus on user acquisition and retention
- Ability to develop and implement product marketing strategies and optimize performance marketing metrics
- CRM marketing experience, including the design and management of trigger-based communication campaigns
Process
We focused on targeted sourcing across companies where potential candidates were most likely to have the right skill set and experience. A comprehensive market analysis helped us identify key companies and specialists with relevant backgrounds.
A critical part of our approach was the continuous engagement of both warm and cold talent pools. We closely monitored market movements, maintained consistent contact with potential candidates, and built meaningful networks. This allowed our team to proactively respond to any changes in candidate availability or interest, keeping us one step ahead throughout the search.
Result
Thanks to the coordinated and strategic efforts of our project team, we successfully added a highly qualified specialist to the client’s team. The candidate was not actively job hunting at the time we initiated contact.
Negotiations were conducted over several stages, during which we carefully aligned the candidate’s expectations with the client’s values and strengths. As a result, the candidate chose to accept the offer and joined the team with enthusiasm, making a significant contribution to the company’s growth.
We focused on targeted sourcing across companies where potential candidates were most likely to have the right skill set and experience. A comprehensive market analysis helped us identify key companies and specialists with relevant backgrounds.
A critical part of our approach was the continuous engagement of both warm and cold talent pools. We closely monitored market movements, maintained consistent contact with potential candidates, and built meaningful networks. This allowed our team to proactively respond to any changes in candidate availability or interest, keeping us one step ahead throughout the search.
Result
Thanks to the coordinated and strategic efforts of our project team, we successfully added a highly qualified specialist to the client’s team. The candidate was not actively job hunting at the time we initiated contact.
Negotiations were conducted over several stages, during which we carefully aligned the candidate’s expectations with the client’s values and strengths. As a result, the candidate chose to accept the offer and joined the team with enthusiasm, making a significant contribution to the company’s growth.
Vacancy closing period: 34 days
Conversion from candidates to accepted offer: 10%
Candidates found and screened: 39