Cases

Head of CVM

C-Level Marketing&design
Client Description

Our client is a leading retail chain with a strong presence in e-commerce, holding a top position in the market.
Key Requirements:

  • Proven experience in launching or successfully upgrading a CVM (Customer Value Management) program within large-scale retail
  • Ability to manage teams effectively in an environment of uncertainty and unstructured processes
  • Experience in driving impactful organizational changes at multiple levels

  • Strong data-driven decision-making skills, using both quantitative and qualitative analysis methods
Process

Our search strategy was built on proactive outreach to the passive talent market, based on the client’s specific requirements. We also made daily requests for referrals from professional peers and an extended network of industry contacts we had previously worked with.

Result

This approach enabled us to connect with a candidate who was not actively looking but showed genuine interest in the opportunity. As a result of productive negotiations, the candidate—who matched the client’s expectations perfectly—accepted the offer and is now successfully leading the development of the client's CVM program.

Vacancy closing period: 31 days
Conversion from candidates to accepted offer: 30%
Candidates found and screened: 54